March 22nd, 2008
It’s such a cunumgeon! We are all customers - where we have the “power”! Then the flip side is that we are also often the seller ….suddenly struggling to deal with the new “Customer has the Power”.
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March 20th, 2008
The Revenue Builder is one of the sweetest sales systems we at SalesPro Marketing have seen, and we have seen alot over the years as specialist in CRM software and solutions! Here are some selling tips from the President, Pauline O’Malley, during her recent trip to Greece: (more…)
March 3rd, 2008
Many would have us believe that cold calling is dead! Not true. What is “dead” are people who cold call with intent to manipulate. Just the other day I was called in my office by someone trying to manipulate me. Could she have just said: “Good morning Ms. Groves. I am calling on behalf of ________to let you know about our new offer that could be of benefit to you, and I know this because I have looked at your web site and I could see that this amazing new whizbang, priced right to fit an organization your size seems like it could be of benefit to you. If you have a few minutes I could tell you more about it now or I could call you at another time that might be better for you?”
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February 27th, 2008
In a paradigm shifting world business is a tough ship to captain. Symptoms may be inconsistent sales whilst solutions may seem to be a new CRM system, push reps harder or start an email marketing service going day and night. Whatever strategy you deploy you may still be miserably watching cost of sales go up and profit margins go down! Yikes!! But wait….whenever bad happens –good happens to counteract and “good” is outsourcing! Outsourcing is the most inexpensive way to get the most for your money. Ohhh…I am sure my English teacher would shake her head on that sentence!
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February 5th, 2008
Yes outsourcing can be cheaper than in-house - even if outsourcing “appears” to cost more. Of course you have to be sure that your outsource partner has the expertise they claim they do - but that is a given, right?
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February 2nd, 2008
Lead Generation is tough. As they say “its a tough job but someone has to do it”. Sometimes I wonder why that someone has to be me - ha ha. Why did I get into this business in the first place I ask myself on those dark dreary days when getting a lead seems tougher than flying to Mars! So many barriers against success. So many variables to break down. Too many ways to fail. To be successful you got to be good at lots of wierd things like databases, lists, writing, talking and manipulation (oh, did I say that!).
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January 31st, 2008
I smile when I recall the mad rush to email marketing in the mid 90’s (I know its a lifetime ago now). Its also hard to believe today that people actually believed they would be able to promote their business for free! Several years before that I recall the bounding enthusiasm of new users of contact management software who bought into the “Sell Like Hell with Our Software” mantra.
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January 30th, 2008
CRM software implementations are still difficult for many to get an ROI from - even after all these years - because there continues to be a lack of concrete knowledge in what this all really means. Some of the challenges include difficult to digest topics such as: (more…)
January 22nd, 2008
Greetings, first off…I have to say a Big Thank You to my genius Web Designer Thanh Nguyen. Thanh has so much talent, commitment and enthusiasm for web site development that I am eternally grateful for having him as part of our team.
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Customers Have the Power!